DIY: Promote and Protect Your Reputation
Not sure where to begin? Our playbooks, checklists, and templates empower you to own your visibility. We're constantly adding new tools to help fortify your brand position, demonstrate subject matter expertise, and increase reach.
Turn reviews and search into proof of credibility.
Signal Engine™ combines automated reviews with AI-tuned SEO to gathers real customer feedback, and improves how AI tools interpret and recommend your brand. You'll set up your account with our team and we'll handle the rest.
Turn your expertise into media mentions
Our publicists help you earn coverage that reinforces your authority and prepare you for critical moments with media kits, coaching, and crisis-readiness.
We help you build third-party validation that stands up to scrutiny — from reporters, funders, and other stakeholders.
Scale your reach through community.
Inside our all-new Skool community, you will connect with like-minded peers and turn proven playbooks into repeatable habits. This isn’t a chat room—it’s structured practice: weekly live drills, office hours with publicists, and peer review on messaging so you publish with confidence.
People discover you in all kinds of ways — a viral post, a news mention, a podcast, an ad, or a personal referral.
But no matter how they arrive, the next move is always the same: they verify.
They Google you, scan your reviews, glance at your LinkedIn, or ask an AI what it can find. Reporters do it. Funders do it. So do potential partners and clients.
That’s why PR Shield is built like a studio, not a sales funnel. Each part of the Studio strengthens a different proof signal: what you’ve built, how you’re found, who vouches for you, and how you share your expertise.
In a world where everyone checks before they choose, visibility isn’t about being loud — it’s about being verifiable. The most qualified brand doesn’t always win; the most confirmed one does.
PR Shield: Your all-in-one solution for reputation management and crisis communication—
backed by Synaptic, an award-winning leader in PR and marketing.

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Michigan, USA
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