PR Shield is a crisis communications, reputation-readiness, and publicity studio built by the award-winning team behind Synaptic. We help founders and small businesses stay visible, credible, and prepared — no matter what the headlines say.

Our system blends proactive PR strategy with rapid-response communication so you can lead with confidence in both growth and crisis.

Every product and training is built to promote and protect your brand—helping you earn credibility before you need to defend it.

PR Shield helps you grow by turning your reputation into a real engine for visibility, trust, and sales.

It’s not just about collecting more Google reviews — we show you how to use those reviews to get found online, earn credibility, and stand out from competitors.

Reviews directly influence how often your business appears in search, how customers perceive your credibility, and whether they choose you or someone else.

But we don’t stop at stars. PR Shield goes further by giving you:

Smart automation to request and respond to reviews effortlessly

Expert guidance on what to say (and when) to build trust

A community of business owners sharing real-world strategies that work

A proactive plan to protect your reputation — even when something goes wrong

Bottom line: PR Shield helps you grow with confidence by building a reputation that keeps working for you long after the customer walks out the door.

PR Shield’s suite includes:

Proactive PR: Media pitching, story development, and press kit creation.

Crisis Communications: First-hour playbooks, holding statements, and recovery plans.

Reputation Management: Review growth, digital monitoring, and sentiment analysis.

Publicist Support: Press outreach and publicity strategy for small businesses and creators.

Brand Leadership Training: Media coaching and visibility strategy for founders and executives.

Everything we build helps you strengthen credibility before you need to defend it.

We work with founders, small business owners, and public-facing professionals—anyone whose reputation impacts revenue. Our clients range from coaches and creators to established organizations in retail, tech, and professional services.

We give you structure when it matters most. From the first-hour crisis playbook to personalized consulting, we help you respond fast, stay human, and control your narrative before speculation takes over.

That’s the best time to start. PR Shield’s tools and training are designed to help you build credibility early—so when challenges arise, you already have a plan and a reputation strong enough to weather it.

Both. You can start with digital kits and trainings or work directly with our team for custom consulting and publicist services. Every product and service connects into one system that protects and promotes your brand.

Traditional agencies focus on visibility. We focus on visibility and vulnerability. PR Shield blends big-agency expertise with scalable digital tools, so you get strategy, systems, and ongoing support—without the retainer.

It’s our integrated review and sentiment management system. The Reputation Management Platform helps you monitor your digital presence, request positive reviews, and track audience sentiment—keeping your reputation measurable and manageable.

You can explore our products and trainings at PRShield.com. Start with a free guide, join our Skool community, or request a publicist consultation. Each step helps you build a brand that can take a hit—and keep going.