Promote Your Brand. Protect Your Reputation.

Visibility • Credibility • Reputation Management • Crisis Readiness

Visibility That Attracts.

Credibility That Converts.

Protection That Lasts.

Reputation and PR Protection for Small Businesses, Influencers, and Local Brands.

Work With Us!Check out the PR Shield Studio

Need Help with a PR Crisis? Book a Rapid Response Call!

PR Shield® helps small businesses, founders, and influencers promote and protect their reputations by combining proactive reputation management, professional publicist services, and expert crisis communications.

You’ve worked too hard to leave your reputation to chance.

PR Shield® helps you earn trust before you need it — and protect it when it matters most.

Our Experts Have Been Featured In:

REAL client testimonials

What Others Are Saying

We've helped countless business owners just like you!

"It's nice knowing someone has your back!"

Our business was recently the target of some shocking social media bullying that seemed to come out of nowhere and worst of all it took aim at one of my employees. The whole thing was upsetting, to say the least.

"A tool that you cannot afford to operate without"

My family's been in business for over 40 years. I cherish our business and our reputation and then I found myself in a situation I could have never imagined. Cyndee and her team did a marvelous job and stayed with me through the whole process.

"Always felt like I could handle pretty much anything."

I've run my own business for over 20 years, and I've always felt like I could handle pretty much anything that came my way. That was until I found out how ill-equipped I was to handle a PR nightmare that I found myself in."

"Literally Cannot Recommend This Enough"

Unfortunately we had a really devastating and hard situation with our business that was completely out of our control no too long ago and we kind of didn't know what to do. And within 30 minutes of reaching out to PR Shield, we had solutions in place.

how crisis-ready is your brand, really?

Credibility is Currency. How Well is Yours Protected?

This free crisis-readiness assessment shows you how prepared your brand really is to navigate attention, misinformation, platform risk, and public scrutiny—without panic or guesswork.

In just a few minutes, you’ll receive a clear, personalized report with practical insights you can actually use.

→ Take the Free Assessment

See Our Frequently Asked Questions

PR Shield: Your all-in-one solution for promoting and protecting the brand that you've worked so hard to build. Brought to you by Synaptic, an award-winning marketing and public relations firm and a leader in the field of crisis communications.

We know you might have questions—so we’ve answered the most important ones right here:

What is reputation management?

Reputation management is the ongoing process of monitoring what people say about your business online, collecting customer feedback, and responding in a way that builds trust. It includes your reviews, star rating, search results, and how you show up on Google, Maps, and AI tools. At PR Shield, we treat reputation as a system you run consistently—not a problem you react to.

How does reputation management help a business grow?

Reputation management helps you grow by making you easier to trust at the exact moment people decide. Strong, recent reviews and thoughtful responses increase conversions, improve local visibility, and reduce the odds that one negative moment derails sales. PR Shield combines growth and protection so your visibility compounds safely over time.

Bottom line: PR Shield helps you grow with confidence by building a reputation that keeps working for you long after the customer walks out the door.

How does reputation management connect to local SEO and Google Maps?

Local SEO is heavily influenced by trust signals—especially reviews, review recency, response activity, and accurate business information. When those signals improve, your business is more likely to show up in local searches and Maps results. PR Shield uses automated systems to strengthen these signals, then applies human oversight to keep messaging consistent and brand-safe.

Is reputation management just software, or do real people help?

It’s both. Software automates the routine work—review requests, monitoring, alerts, and AI-assisted draft responses—so nothing slips through. PR Shield adds experienced human leadership and oversight from a mother–daughter team in marketing and communications, so your tone, messaging, and escalation decisions are guided by real pros (especially when a situation is sensitive).

What happens if I get a bad review or negative attention?

A bad review doesn’t have to become a crisis. PR Shield helps you catch issues early, respond strategically, and protect credibility while staying calm and professional. If something starts to escalate, you can activate a rapid-response call with our team for expert guidance and next-step messaging.

Can reputation management help AI tools understand or mention my business?

AI tools tend to rely on the same public signals customers use: your website, reviews, listings, and other credible sources. When those signals are consistent and clear, it becomes easier for AI systems to summarize your business accurately. PR Shield focuses on making your online presence more verifiable—so both people and algorithms can confirm you.

Do you offer one-on-one support or just digital products?

Both. You can start with digital kits and trainings or work directly with our team for custom consulting and publicist services. Every product and service connects into one system that protects and promotes your brand.

How do I get started?

Start by choosing the kind of support you want—fast, done-with-you, or done-for-you. PR Shield is built in four ways:

-Digital products: quick playbooks, templates, and tools you can apply immediately.

-Reputation management + SEO: the Reputation Engine—automated reviews, monitoring, and local visibility improvements, onboarded and overseen by our team.

-Publicist support: proactive pitching, media training, and credibility-building guidance when you want expert representation.

-Community: a place to learn, connect, and stay consistent through live sessions, courses, team training, and swipe files.

No matter where you start, the goal is the same: Stop losing opportunities to competitors who are easier to find than you.