Does Your Chamber Membership Include a Publicist in Your Pocket? It Should.

Most small business owners are doing something that requires a huge amount of bravery. They're building something in public in real time....their name on the door, their face on the feed, their reputation on the line, and they're usually doing it alone, at least for the most part. And all around them all the time, what they hear is all of the marketing gurus and talking heads telling them to promote, promote, promote. And what nobody helps them do is protect what they're promoting. Everyone tells them to think like a marketer, but they also need access to a publicist, or at least to the tools that publicists use to protect a reputation. 

Until now, those tools—crisis prep, review response, media training, and the like, have always lived behind a price tag only big brands could reach. As a result, the people who need protection most are the ones building without it.

That's the gap that PR Shield was created to fill, and it's the reason that chambers make such perfect partners for us. Think about it, a local chamber already does the hard part by showing up for its members and earning their trust. What most chambers have not been historically able to offer, however, is reputation protection that actually has their members' backs.  

So we built it together and are happy to welcome the Orange County NY Chamber of Commerce and announce a free member benefit that puts a professional publicist in every member's pocket. Their exclusive members-only learning portal offers expanded podcast-style courses, lessons with templates and frameworks for setting up business processes that avoid and mitigate risk, as well as affordable technology tools to manage reviews and protect their name online. The things a small business owner wouldn't likely have the budget for hiring out before, now included with the membership they already have.

We love connecting with and supporting chambers because we're committed to the local businesses that are the lifeblood of our economy and it's a privilege to provide the members with a system for promoting and protecting what they've worked so hard to build.

Credibility is currency. For a small business, it's the whole bank account and one bad review pinned to the top of a search result can cost more than a slow month ever could. A chamber that protects its members' credibility isn't just offering a perk. It's protecting the local economy it exists to serve.

Run a chamber, or want this for yours? Let's talk. And if you want these tools right now, come findthe podcast is Publicist in Your Pocket, wherever you listen.