REPUTATION-READY CREATOR™ TRAINING
Your team is already posting about your business: the new product, the behind-the-scenes video, the everyday moments. This training teaches them to do it well, with disclosure done right, clear ground rules, and a plan for the day a post goes sideways.
Self-paced lessons · Live Training Lab with a working publicist · Start today
WHY IT MATTERS
The Risks of an Untrained Team
Most small businesses don't have a marketing department. They have enthusiastic employees who want to help. That's a real asset, until a post goes sideways and nobody knows what to do.
UNTRAINED: REPUTATION RISK
Good Intentions, No Plan
When employees post without guidance, small moments can become big problems for your business name.
- Posts about your products with no disclosure, which the FTC treats as a material connection
- Customers filmed or photographed without agreeing to it
- Trends and inside jokes that read very differently to strangers
- Nobody knows who to call, what to say, or what not to do when it goes wrong
STATUS: Your name, without a plan
TRAINED: BRAND ASSET
Proud, Prepared, and Protected
Trained employees keep sharing what they love about your business, with the judgment to earn you money instead of mayhem.
- Disclosure done right, every time
- Clear ground rules for what to share and what stays inside
- Know how to handle customers, consent and filming
- A plan for the first 24 hours: who to tell, what to say, and what not to do
STATUS: Your name, in good hands
Built on the Reputation Readiness Path™ · Taught by an award-winning publicist
WHAT YOUR TEAM WILL LEARN
Built on the Reputation Readiness Path™
Five short, practical lessons your team completes on their own schedule.
STAGE 01
Anticipate
Why employees are creators now, and what a likely bad day looks like for your business.
Takeaway: The risks hiding in everyday posts
STAGE 02
Fortify
Disclosure and the FTC's material connection rule, ground rules for what to share, and customers, consent and filming.
Takeaway: How to post about your business the right way
STAGE 03
Monitor
How to spot a post that's starting to go wrong, before it spreads.
Takeaway: The early warning signs, and who to tell
STAGE 04
Respond
The first 24 hours: who to tell, when to stay quiet, and what never to do (delete, argue or explain).
Takeaway: A calm, clear first move
STAGE 05
Recover
What happens next, and how trust gets rebuilt with customers and the community.
Takeaway: How to help the business move forward
HOW IT WORKS
Three Steps to Trained
Your team learns on their own schedule, then puts it into practice live with a working publicist.
Enroll Your Team
Choose how many employees to train. Each one gets their own login and can start right away.
Self-Paced Lessons
Five short lessons and a knowledge check, built to fit around shifts and day jobs.
Live Training Lab
A live session to work through real scenarios. Followed by ongoing access to our team and community.
WE HOST MONTHLY COHORTS--SIGN YOUR TEAM UP TODAY FOR THE OCTOBER 30TH LIVE EVENT
WHO IT'S FOR
Built for Businesses Where Everyone Pitches In
You don't need a marketing department to need this. If your team posts about your business, it's for you.
PROTECT WHAT YOU BUILT
Business Owners
Your name is on every post your team makes. Give them the training to carry it well.
- Fewer surprises on your social media
- A team that knows what to do when something goes wrong
- Peace of mind when you're not watching
BEST FOR: Owners whose team runs their social media
SET CLEAR EXPECTATIONS
Managers and HR
One clear standard for everyone who posts, fair to your team and easy to follow.
- The same ground rules for every employee
- Training that respects employees' rights
- A training certificate for every employee who completes it
BEST FOR: Growing teams and new-hire onboarding
SHARE WITH CONFIDENCE
Employees Who Post
For the team members who love where they work and want to help it grow.
- Know exactly what's great to share
- Never wonder whether to disclose
- Access to a publicist when you're not sure
BEST FOR: Anyone posting about where they work
ENROLL TODAY
Protect What You Promote
Your team is out there building your name every day. Give them the training to do it well, before the next post goes sideways.
Enroll Your Team
Refunds are available if requested in writing to [email protected] before your team's scheduled kickoff call. After the kickoff call begins, all sales are final. Unused seats may be transferred to another employee.
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Promote and Protect.
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